Sustainable PR, a new public relations agency based in New York’s Adirondack region and specializing in earned media content for green companies, announced it has been selected by Soho Waterworks™, a Brooklyn, N.Y.-based start-up water distributor, to promote the company’s line of naturally sourced fine waters to retailers and consumers nationwide.
Soho Waterworks engaged Sustainable PR to generate exposure for their line of naturally sourced bottled waters. The PR agency is developing a compelling company narrative and a national media strategy to help Soho Waterworks gain consumer and industry media coverage in the beverage industry. Thanks to Sustainable PR’s ability to target, engage and land stories with credible media, Soho Waterworks has become a company to watch in the booming sustainability market, which is projected to reach $28.9 billion by 2024. The start-up water company is being interviewed by influential trade media and is meeting with the nation’s largest retail companies.
“We are extremely pleased to have engaged Sustainable PR,” says Angela Cooper, chief executive officer of Soho Waterworks. “Led by Tony DeFazio, a respected agency leader, Sustainable PR is helping us tell our story to the industry and consumers. We recognized that Tony could help us break into the beverage industry and spread awareness about the health benefits of naturally sourced waters on a national scale. He has guided us through the process of integrating our mission in sustainability with our sales and marketing to take advantage of increased consumer demand for green products.”
Soho Waterworks serves as a unique marketing and distribution platform for regional bottlers of naturally sourced waters, enabling them to grow their retail footprint and market share. Soho Waterworks is campaigning to educate Americans about the health benefits of fine waters for both the body and the planet. The company recently won its second client, Canadian bottler Jackson Springs Water, and will use its integrated marketing services to expand the company in U.S. markets.
Launched in early December 2020, Sustainable PR represents Tony DeFazio’s lifelong dream to combine his earned media experience with his passion for the environment and establish a thriving public relations practice in the Adirondacks. He conceived of Sustainable PR on a hike with a friend during the early stages of the pandemic. After 30 years leading agencies in Philadelphia, DeFazio desired to chart a new course and give back. Led by veteran PR practitioners, Sustainable PR is one of the only green-focused PR agencies offering earned media services to companies navigating the growing sustainability market. As the agency’s first client, Soho Waterworks represents the model customer Sustainable PR seeks to attract as the consultancy gains traction helping clients contribute to a green economy.
“We are excited to support the launch of Soho Waterworks,” DeFazio said. “Soho Waterworks and their partners have sustainability and transparency at the core of their mission. Their commitment to the environment — and their innovative approach to the marketing of fine waters — makes the business an ideal first client for us. We look forward to a long and productive relationship together.”