Agency 180heartbeats + Jung v Matt organized an unprecedented campaign for Ben & Jerry’s (Unilever). Together with NGO’s The Miłość Nie Wyklucza Association, Foundation Wolontariat Równości, on Friday June 8th, they rebuilt the rainbow at Plac Zbawiciela in the center of Warsaw. In the new version, just a few hours before Warsaw’s Pride Parade on June 9th, the rainbow once again became a universal symbol of Warsaw’s beauty, diversity, love, peace, tolerance, and rights for LGBT people. Bringing color, optimism and joy to the city – as a real rainbow…
Read MoreBen&Jerry’s brings back the controversial rainbow in the center of Warsaw. This time it is unbreakable. Just like love.
