Effie Worldwide has announced the 2023 Effie Index® (effieindex.com), the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most Effective Brands being QSRs. AB InBev and McDonald’s demonstrate their dedication to effectiveness by taking top spots in the Marketer and Brand rankings, respectively, for the third year running. The competition for Most Effective Agency Office showcases the global breadth and strength of agencies in relation to effectiveness. The…
Read MoreThe World’s Most Effective Marketers are announced: 2023 Global Effie Index Results
