Tag: Adobe Express

Freelancers are playing a bigger role than ever in helping small businesses stand out. From social media posts to business cards, websites, and flyers, design touches almost every consumer interaction. But creating material that captures the consumer’s attention isn’t always straightforward. Deadlines, creative blocks, and the pressure to produce professional-quality assets all pose challenges. With this in mind, Adobe Express surveyed 500 freelancers and 2,000 Brits to understand how business assets are designed, the hurdles freelancers face, and the impact strong design has on purchasing decisions. The findings reveal what…

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Shopping habits in the UK are changing. Alongside traditional stores, more people are buying through social media, online marketplaces and second-hand platforms. But where are shoppers choosing to spend their money, and what brings them back? Adobe Express surveyed 2,000 Brits to explore what drives people to shop across different retail channels, how habits have changed over the past year, and what consumers expect from brands as retail moves forward. The findings show how marketing, trust, convenience and personal values are shaping buying decisions, and what retailers need to do…

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Content has become one of the biggest forces shaping how people learn, shop and stay informed online, but the way audiences consume it is changing rapidly across the UK. Adobe Express surveyed 2,000 Brits to uncover how different generations and regions engage with platforms and content formats, revealing which channels dominate daily use, where people discover new trends, and how expectations for brand content are shifting. The findings show a clear national move toward short-form video, growing demand for authenticity, and widening generational divides in how Brits choose to consume…

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