Content has become one of the biggest forces shaping how people learn, shop and stay informed online, but the way audiences consume it is changing rapidly across the UK. Adobe Express surveyed 2,000 Brits to uncover how different generations and regions engage with platforms and content formats, revealing which channels dominate daily use, where people discover new trends, and how expectations for brand content are shifting. The findings show a clear national move toward short-form video, growing demand for authenticity, and widening generational divides in how Brits choose to consume…
Read More40% of Brits now favour short-form video as the UK’s go-to content format
