A third of CMOs (33%) are more focused on the impact of rising number of channels and platforms than increasingly complicated consumer behaviour (17%), according to new research from integrated marketing data platform Adverity. Findings also suggest that related growth in data volumes may be a significant cause behind this imbalance of priorities. Titled ‘‘Recession, Resilience, & Marketing Data: What’s shaping the CMO’s roadmap?’,, the report surveyed 300 CMOs across the US, UK, and DACH region from small to midsize businesses (SMBs). The research uncovers key challenges for CMOs in…
Read MoreCMOs are drowning in data and distracted from consumer behaviour, Adverity report finds
