Media portrayals of later life are overwhelmingly negative, according to a new report by the Centre for Ageing Better, with print media, entertainment and advertising promoting damaging stereotypes of older people. The print media tends to represent the age shift in the population as a crisis or a societal burden, according to the report, with the ageing population described using metaphors like “grey tsunami”, “demographic cliff” and “demographic timebomb”. Often, older people are depicted as “villains” unfairly consuming too many of society’s resources. This language also contributes to the process of ‘othering’…
Read MoreCentre for Ageing Better launch report on portrayals on how the media portrays ageing
