Frito-Lay North America, the North American Regional Supporter of the FIFA World Cup Qatar 2022™, has announced a $600,000 contribution to the “All-In with Frito-Lay” initiative with the U.S. Soccer Foundation. This program is the first step in Frito-Lay’s three-year commitment to increase equity in soccer by working with partners and organizations to enhance resources and training for young athletes. “Frito-Lay has pledged $1 million to charitable organizations to even the playing field,” said Brett O’Brien, chief marketing officer of Frito-Lay North America. “While soccer only requires a ball and…
Read More“All-In with Frito-Lay” Initiative Increases Soccer Accessibility For Thousands Of Children Nationwide
