Fundraising appeals led by the people they intend to help can raise more money and be more effective than those created by the charity itself – according to new research by the University of East Anglia and University of the Arts London (UAL). In partnership with Amref Health Africa, the ‘Who Owns the Story?’ study involved two appeal packs going head-to-head with supporters, the first time live financial responses to fundraising campaigns have been tested by a charity. Charities and international non-governmental organisations (INGOs) are often criticised for the use of…
Read MoreHead to head study of charity led vs participant led fundraising campaigns
