Codewise Launches the Industry’s First Ad Analytics Platform with Embedded Ad Fraud Detection

Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced that it has enriched its Voluum ad tracking platform with an Anti-Fraud Kit, becoming the only advertising analytics platform that includes a comprehensive solution for detecting ad fraud. According to Juniper Research, ad fraud in 2018 alone caused an $18 billion loss to advertisers and is expected to reach $ 44 billion annually by 2020. The enrichment of Voluum Tracker…

Read More