Coca Cola is misleading the public over single-use plastic bottles, says environmental campaigners in ASA complaint

Coca Cola is attempting to mislead the public about the environmental impact of its plastic bottles by suggesting they are not ‘single-use’ say plastic campaigning organisation, City to Sea in a complaint submitted this week to the Advertising Standards Agency ASA. The company’s recent advertising campaign claims “single-use plastic bottles are only single-use if they are thrown away”, with ads appearing in newspapers and tube stations. City to Sea have as a result, submitted a formal complaint to the (ASA) arguing that Coca-Cola misrepresents a commonly held definition of the word ‘single-use,’…

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