Youth sports participation rates nationwide are in decline and ESPN is addressing the crisis and bringing awareness to the issue by exclusively launching the Don’t Retire, Kidcampaign, in partnership with the Aspen Institute’s Project Play. The goal is to help increase sports participation rates among youth in the United States. In 2018, only 38% of kids aged six to 12 played team sports on a regular basis, down from 45% in 2008, according to the Sports & Fitness Industry Association. “At ESPN we believe sports should be available to every child,”…
Read MoreESPN Launches Don’t Retire, Kid Campaign Aimed at Increasing Youth Sports Participation
