FCB Mexico and Ayudín Launch “Casi un monumento” (Almost a Monument)

According to the Global Home Index (2017), 90% of household chores involve cleaning, and there is still a significant equity gap between men and women – especially in Argentina – when it comes to spending time performing cleaning chores. Per a recent study by Opinaia (“Gender Gap and House Chores” – Argentina, December 2018), women spend 50% more time cleaning the house every week, as compared to men, and only 37% of men do these activities every day. In seven out of ten households where couples live together (with or…

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