IKEA has announced a new partnership with the Baby Bank Alliance, an organisation dedicated to supporting and advocating for over 300 UK baby banks and families. With concerns surrounding the rising cost of living and the need to provide for their family, new research revealed 44% of parents have considered visiting a baby bank in the past year. It comes as 4.3 million children in the UK are currently living in poverty₁, with referrals to baby banks up 54% in the past year, according to research undertaken by the Baby…
Read MoreIKEA partners with the Baby Bank Alliance, as cost of living crisis drives 44% of UK parents to consider visiting a baby bank in the last year
