New research by the Badvertising campaign has found that major global car brands, like Toyota and BMW, are collectively ploughing $4.5 billion into sport sponsorship in order to improve their image, sales and bolster their green credentials amid rising concern over climate change within sport. The estimated total spending from car manufacturers on sports sponsorship is now significantly higher than a 2018 estimate of $1.28 billion, and shows no signs of slowing. The report, Badvertising and the New Weather Institute, found that sponsorship deals pursued by Toyota and BMW have…
Read MoreCar makers blocking climate action spend billions on sports’ sponsorship – new report from Badvertising
