New eco-friendly advertising platform Bagboard has signed up more than 2,000 London-based retailers ahead of its official launch next year. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight and eco-friendly, negating the need for a single-use plastic bag. After receiving a bag, consumers are encouraged to download Bagboard’s app, which recognises the advertising on the bags. Each time consumers interact with the designated…
Read MoreNew eco-friendly ad platform Bagboard partners with 2,000 retailers to change OOH landscape
