New research from Bazaarvoice’s Influenster community reveals the current struggle UK consumers have with balancing the rising cost of living with their desire to shop sustainably. Given the choice, 44% would ditch fast fashion and switch to more sustainable clothing options, but they simply can’t afford the difference in cost. Eco sustainability vs financial sustainability Despite two thirds of consumers recognising the negative impact fast fashion companies have on the planet (66%), the higher price point (62%) and general availability of more sustainable and eco-friendly product alternatives (42%) have become…
Read MoreThe sustainability squeeze: Almost half of Brits can’t afford to be more sustainable
