Dentsu Italy’s creative agencies becomes a Benefit Corporation

Dentsu Italy announced that its creative agencies, encompassing The Big Now/mcgarrybowen, Isobar, MKTG, The Story Lab in Italy, is officially a Benefit Corporation (in Italian, “società benefit”). This marks the first creative entity part of a global network to uphold a legal standard of operating as a purpose-driven business. Italy was the first European country to introduce a legal framework that defines a ‘Benefit Corporation’ as a legal entity with detailed requirements. The Italian law introduced in 2016 stipulates that Benefit Corporations must pursue the creation of larger societal benefits…

Read More