Tag: Better Cotton

Better Cotton, the world’s largest cotton sustainability initiative, has submitted feedback to the United States Federal Trade Commission (FTC) as part of an ongoing review of its Guides for the Use of Environmental Marketing Claims (Green Guides). The FTC is a bipartisan federal agency of the US government that champions the interests of American consumers. Its Green Guides framework was launched in 1992 to ensure that product sustainability claims made by companies are accurate and substantiated, with guidance updated intermittently to best reflect a modern context. The guidance made available…

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Better Cotton, the world’s largest cotton sustainability initiative, today announced four new Impact Targets covering Soil Health, Women’s Empowerment, Pesticides, and Sustainable Livelihoods. These ambitious new metrics form part of its ongoing 2030 Strategy and detail plans to galvanise change at the field level in key areas. The new targets sit alongside the first commitment outlined in the organisation’s strategy – related to Climate Change Mitigation – which sets out to reduce greenhouse gas emissions by 50% per tonne of Better Cotton lint produced by the end of the decade.…

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Better Cotton is piloting innovative traceability technologies from Retraced, TextileGenesis, Haelixa and Tailorlux within India’s cotton supply chains to determine the best way to boost transparency across cotton supply chains. Conducted in collaboration with companies including C&A, Marks & Spencer, Target, and Walmart, the project will see each technology track cotton as it moves throughout the supplier networks of participating brands and retailers. This will build on Better Cotton’s ongoing work to revise its Chain of Custody (CoC) model and revolutionise traceability across complex cotton supply chains. In practice, it…

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