Bombastic green claims are being replaced by a ‘silent crisis’ as new research reveals that 85% of UK organisations have intentionally suppressed their sustainability communications over the past year to avoid scrutiny. Despite making genuine environmental progress, nearly nine out of ten (89%) leaders fear their sustainability claims will be challenged by regulators or the public in 2026. This is a key finding from the Big Green Fears report, published by B Corp agency The Marketing Pod, which highlights a disconnect between the sustainable actions organisations are taking and the external narrative, even among those with…
Read More85% of Brands ‘Greenhush’ to Avoid Public Scrutiny
