A new report on the state of AI in technology marketing, released by Callan Consulting in April 2026, shows that artificial intelligence has moved beyond experimentation and is now embedded across most marketing operations. The report identifies more than 70 distinct AI applications: from lead generation and personalization to sales forecasting, market intelligence, and content creation. According to the findings, two-thirds of respondents, who were senior marketing specialists and organizations, say AI has a “strong” or “very strong” impact on their marketing teams, double the level reported a year earlier.…
Read MoreAI Is Now Default in Marketing, New Data Shows: Brands Shift Back to Human Creators as ‘No AI’ Signals Grow
