Youth health charity Bite Back has exposed how Britain’s biggest big food chains – including top fast food outlets – are using their social media accounts to flood young people’s phones with junk food content – a space still outside the reach of advertising rules. While the Government championed its new restrictions on junk food advertising, which came into force in January 2026, Britain’s biggest food chains are continuing to exploit loopholes to bombard young people with targeted junk food content. Companies can no longer buy ads online or on…
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Award Winning Youth Campaign Silenced By Ad Industry Giants
Bite Back’s award winning billboard campaign calling out the practice of advertising junk food to children, has been effectively silenced by the advertising industry after being rejected by two of the UK’s biggest outdoor advertising companies — JCDecaux and Global. The youth-led movement’s message was simple: “We’ve bought this ad space so the junk food giants couldn’t – we’re giving kids a commercial break.” But it seems the message hit too close to home. In what young activists are calling “outright censorship,” two of the UK’s advertising giants, JCDecaux and Global have now pulled the campaign — months…
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