Bite Back’s award winning billboard campaign calling out the practice of advertising junk food to children, has been effectively silenced by the advertising industry after being rejected by two of the UK’s biggest outdoor advertising companies — JCDecaux and Global. The youth-led movement’s message was simple: “We’ve bought this ad space so the junk food giants couldn’t – we’re giving kids a commercial break.” But it seems the message hit too close to home. In what young activists are calling “outright censorship,” two of the UK’s advertising giants, JCDecaux and Global have now pulled the campaign — months…
Read MoreAward Winning Youth Campaign Silenced By Ad Industry Giants
