Industry Alliance BRiM Launches To Improve Black Representation In Marketing

BRiM, a new and unprecedented industry collaboration in the UK to increase Black representation in marketing (BRiM) has launched. BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts. To mark the launch, BRiM is unveiling a framework to increase Black representation in marketing. The Advertising Association has made the BRiM framework available for free via its website and is inviting everyone in the industry to review the framework and put plans into…

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