Phrasee, has released the findings of a survey targeting enterprise marketers. The research, powered by Dynata – the world’s largest first-party data and insights platform – highlights marketers’ increasing prioritization of brand language to enhance cross-channel customer engagement, while exposing their growing stress over creating high-quality content amidst constant change. The research also indicates an increasing appetite for, and faith in, new technologies including artificial intelligence (AI) to alleviate these challenges. The survey polled more than 300 senior marketers at large organizations in industries including ecommerce / retail, travel and…
Read MoreBrand Language Soars in Importance, but 68% of Marketers Report Feeling More Stress over Customer Engagement than in 2020
