Brita® Canada and world-renowned creative conservationist Asher Jay tackle single-use plastic water bottles with ‘Niagara Now’ exhibit at Union Station

Brita Canada is partnering with world-renowned creative conservationist and National Geographic Explorer Asher Jay to create a one-of-a-kind exhibit at Toronto’s Union Station kicking-off Earth Month in April and celebrating the launch of the new Premium Filtering Water Bottle. The 12-foot-tall installation – Niagara Now – recreates the iconic Canadian waterfall using 900 salvaged plastic bottles in an attempt to address the enormous environmental footprint of single-use plastic water bottles in Canada. Contrasted next to the sprawling horseshoe is a solitary Brita Longlast™ Filter, capable of replacing up to 900…

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