The Broadcast Committee of Advertising Practice (BCAP) has published a new rule that explicitly bans ads for certain types of cryptoasset products from being broadcast to mainstream, non-specialist audiences. These products were already subject to such a restriction under BCAP Code rule 14.5.4, as the products are not regulated by the Financial Conduct Authority (FCA). However, in October 2023 the FCA took on regulation of the advertising of fungible and transferable cryptoassets, a category which includes cryptocurrencies and utility (fan) tokens. These ‘qualifying cryptoassets’ were categorised as Restricted Mass Market…
Read MoreNew rule restricting broadcast ads for qualifying cryptoassets
