Canada Post is literally being transparent about how its commitment to carbon-neutral ground delivery ensures it leaves next to no impact on the country’s natural environment. The “For the Greener Good” campaign highlights the Crown Corporation’s commitment to reducing its environmental footprint by offsetting all of the carbon emissions resulting from ground delivery. It is part of the organization’s ongoing efforts towards achieving net-zero greenhouse gas emissions by 2050. Developed by The&Partnership, the awareness campaign is led by “Lighter on the Earth,” a 30-second spot showing the real-world impact of…
Read MoreCanada Post introduces deliveries so sustainable, they’re almost invisible
