In a striking departure from traditional blood donation campaigns, Canadian Blood Services has launched a new national brand platform that shifts the spotlight from patients to the people who make donation possible: the donors themselves. Developed by Toronto-based independent agency Diamond, “Who’s Saving Who?” reimagines the donation experience by flipping the script to show how it can be deeply personal and rewarding, not only for those whose lives are saved, but also for those who give. At the heart of the campaign is a powerful insight: “What you get when…
Read More“Who’s Saving Who?” Flips the Script on Traditional Blood Donation Messaging
