Tag: cancer

Actress Sonequa Martin-Green Joins Stand Up To Cancer In PSA Encouraging Clinical Trial Participation

Stuart Mitchell

Calling clinical trials of new cancer treatments “the brightest torch researchers have to light their way,” actress and Stand Up To Cancer Ambassador Sonequa Martin-Green is featured in a new public service announcement (PSA) urging patients to participate in trials that could help make new treatments available and give new hope to the patients themselves. “Clinical trials are a fundamental path to progress and the brightest torch researchers have to light their way to better treatments,” Martin-Green says in the PSA to be distributed nationwide.  “And if you’ve been diagnosed…

Read More

VCCP Sydney launches new brand campaign for Cancer Council on World Cancer Day

Stuart Mitchell

Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in Australia to drive awareness of their vital services. The number of Australians living with or beyond cancer is expected to increase by a staggering 72% in the next 22 years, meaning Cancer Council and their services will become more important than ever before. The new work follows VCCP Sydney winning the Cancer Council account in a competitive pitch last year and is the first national brand campaign Cancer Council have ever created. The…

Read More

10-year old cancer survivor shows how far she’s come on Natural History Museum ice rink

Stuart Mitchell

On Wednesday 29 November, 10-year-old cancer survivor and aspiring figure skater, Georgia Hillman from Dundee, Scotland, showed just how talented she is by performing on the Natural History Museum Ice Rink, London, with former Dancing on Ice Star, Frankie Seaman. Georgia, from Dundee, glided beautifully on the ice, spun to festive songs and showed Frankie how far she has come since being diagnosed with cancer just before her first birthday. As a Star Award winner herself, the experience was organised to mark the launch of this year’s Cancer Research UK Kids…

Read More

A football magazine uses an infamous play to get men to touch their balls

Stuart Mitchell

70% of men never check their testicles, even though testicular cancer is the most common cancer amongst men aged 13-45. That’s why during Movember, the Spanish football magazine Libero is using the sport to explain how to perform a self-examination and promote early detection. In 1991, during a match between Real Madrid and Valladolid, footballer Michel Gonzalez repeatedly squeezed Carlos “El Pibe” Valderrama’s genitals as both teams waited for a corner. Libero hijacked this historic moment in football to communicate its message. A YouTube video starring Valderrama recounts the notorious…

Read More

Jimmy Smits Joins Stand Up To Cancer In New Public Service Announcement

Stuart Mitchell

Stand Up To Cancer (SU2C) has created a new cancer immunotherapy public service announcement (PSA) campaign, supported by a charitable donation from Bristol-Myers Squibb Company, and featuring award-winning actor and SU2C Ambassador Jimmy Smits. The print, TV, radio, out-of-home and digital PSAs will begin airing in October. The PSA, titled “Your Body Your Hope,” is aimed at increasing awareness about immunotherapy, a revolutionary new approach to cancer treatment in which a patient’s own powerful immune system is harnessed to attack and destroy cancer cells. One of the most exciting and rapidly…

Read More