Tag: cancer

PBTF and RPA Create videos to Help Make Cancer Care Less Scary for Kids

Stuart Mitchell

A brain tumor diagnosis is scary for anyone, but for children it can be even scarier and more confusing. The Pediatric Brain Tumor Foundation, the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis, and leading independent ad agency RPA created a fictional group of characters called the Imaginary Friend Society to help teach kids about treatment in a way that’s easy to understand. The imaginary friends appear in a series of 20 animated films that feature various experiences children confront after a diagnosis, such as: What’s…

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QVC Takes A Stylish Stand Against Breast Cancer

Stuart Mitchell

QVC hopes to help make cancer a part of the past with their annual shoe shopping bash. Leading multiplatform retailer QVC is set to join forces with the Fashion Footwear Association of New York (FFANY) to help conquer cancer with its annual QVC Presents “FFANY Shoes on Sale” broadcast event, scheduled to air Thursday, October 12 from 6 to 9 PM (ET). As part of QVC’s ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships, QVC Presents “FFANY Shoes on…

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American Cancer Society Launch Attacking Cancer from Every Angle Campaign

Stuart Mitchell

The American Cancer Society (ACS) today unveiled a new integrated campaign that demonstrates how ACS differs from all other causes – it is the only nonprofit that attacks cancer from every angle. As part of a rigorous brand positioning effort, the insight-driven campaign, created with The Richards Group of Dallas, will come to life with a series of :30 commercials, print ads, prominent radio partnerships, and a range of digital video, audio and display executions. “For years, the American Cancer Society has worked to inform the world of everything we…

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