Initiative to Save Forests from Paper Packaging Grows to 156 Brands

The movement to save the world’s Ancient and Endangered Forests from ending up as take-out containers, shoe boxes, or other paper packaging just got kicked up a notch. Twenty-nine new brands ranging from footwear, to food and beverage, to beauty brands, and fashion companies, have committed to Pack4Good and will eliminate controversial forest fibre from their packaging while speeding the uptake of Next Gen Solutions for packaging made from things like agricultural residues instead. The Pack4Good initiative now comprises 156 brands, worth over $78.5 billion USD in revenue. Roughly three…

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First-ever global map of Ancient and Endangered Forests brings conservation science to boardrooms of the world’s largest companies

There is a new online tool that will enable global companies, including H&M, Kimberly-Clark, Inditex/Zara and DK Books, to identify where Ancient and Endangered Forests are in the world. ForestMapper, developed by international environmental not-for-profit Canopy, is the first-ever interactive map of its kind and is designed to support companies worldwide in making better sustainability decisions when purchasing paper, packaging, lumber and/or viscose fabrics. It promises to be a key tool in the global push by brands, governments and conservationists to halt deforestation, advance protection of key forest landscapes and…

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