Tag: H&M

Global brands drive momentum on transition to forest-friendly supply chains

Stuart Mitchell

During last month’s COP27, leading companies including, H&M, Inditex, Stella McCartney, Ben & Jerry’s, HH Global, and Kering announced a collective commitment to purchase over half a million tonnes of low-carbon, low-footprint alternative fibers for fashion textiles and paper packaging. It is a move that will support the protection of the world’s vital forests and ecosystems and lower forest degradation pressures from the fashion and packaging supply chains. Spearheaded by environmental nonprofit Canopy, this commitment towards more sustainable, lower-carbon alternatives — known as Next Generation Solutions — reflects a building…

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H&M and the Environmental Media Association kick off fashion month with a partnership to help close the loop

Stuart Mitchell

H&M USA and the Environmental Media Association (EMA) are teaming up to bring awareness on the important topic of circularity in fashion. Kicking off their partnership the EMA has called on some of their celebrity friends, including Malin Akerman, Constance Zimmer, Emmanuelle Chriqui and Karrueche Tran to spread the word on H&M’s garment collecting program through viral videos on social media. The partnership kicked off with an intimate event at H&M’s Sunset Blvd store, where stakeholders and friends including Blythe Danner, Malin Akerman, Katie Asleton Duplass and Constance Zimmer, came together…

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First-ever global map of Ancient and Endangered Forests brings conservation science to boardrooms of the world’s largest companies

Stuart Mitchell

There is a new online tool that will enable global companies, including H&M, Kimberly-Clark, Inditex/Zara and DK Books, to identify where Ancient and Endangered Forests are in the world. ForestMapper, developed by international environmental not-for-profit Canopy, is the first-ever interactive map of its kind and is designed to support companies worldwide in making better sustainability decisions when purchasing paper, packaging, lumber and/or viscose fabrics. It promises to be a key tool in the global push by brands, governments and conservationists to halt deforestation, advance protection of key forest landscapes and…

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H&M Unveils Latest Sustainably-Led Sport Collection

Stuart Mitchell

It has not been a good few weeks for H&M with such a well publicised misstep. The brand will need to work hard to come back from this but they have also recently launched their new sustainable line which I think is important to showcase, as it is a nice ethical product with an inclusive campaign. H&M have announced that their latest sport collection is made solely from sustainable materials, blending fashionable design with highly functional details. Inspired by nature and strong women, the collection will be available in select…

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H&M issues unequivocal apology for poorly judged product and image

Stuart Mitchell

Retailer H&M have come under fire for using an image of black child in a hoodie reading ‘coolest monkey in the jungle’. This has been described as ‘deeply offensive’ and ‘disturbing’ by musicians such as The Weeknd and G-Eazy who had collaborated with the clothing company. The tone deaf image has lead to a number of complaints online. H&M have apologised both on their website and their instagram feed. It is a particularly egregious ad because of the use of monkey by racists as a way to describe black people.  …

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