Alibaba Group recently rolled out a carbon ledger that promotes greener lifestyles by rewarding consumers for adopting eco-friendly behavior. Consumers will earn points for making low-carbon choices within Alibaba’s ecosystem, such as buying energy-efficient appliances, recycling boxes, and declining disposable utensils with takeout orders. They can use the points to claim digital badges and shopping discounts on Alibaba’s e-commerce platforms. The launch brings the Hangzhou-based company closer to its goal of slashing carbon emissions by 1.5 gigatons across its digital ecosystem by 2035. Alibaba pioneered the concept Scope 3+ and…
Read MoreAlibaba Launches Carbon Ledger To Drive Eco-Friendly Consumer Behavior
