Tag: Carbon Trust

2020 consumer research shows sustained support for carbon labelling on products

Stuart Mitchell

The 2020 YouGov survey, commissioned by the Carbon Trust, confirms a continued high level of consumer support for carbon labelling. Conducted for the second year in the majority of markets, and its third in the UK, the survey results showed the same level of support (67 per cent), across all geographies compared to the 2019 data. The brand benefit of sharing information with consumers on the carbon footprint of products was also consistent with previous results. Two-thirds (64 per cent) of consumers in all countries surveyed said they are more…

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Vessel emissions reduction competition announces winning technologies

Stuart Mitchell

The Carbon Trust’s Offshore Wind Accelerator (OWA) has announced four winners of a competition designed to accelerate the development of technologies that will enable a reduction in emissions and fuel consumption for Crew Transfer Vessels (CTVs) used to operate and maintain offshore wind farms. Submissions were received from a range of single applicants and partnerships, representing a wide range of technologies and alternative fuel sources. The winners are: Chartwell Marine and Seaspeed Marine Consulting, CWind, Robert Allan Limited, and Windcat Workboats and CMB Technologies. Each of them will receive advice…

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Research reveals consumer demand for climate change labelling

Stuart Mitchell

Two-thirds (67%) of consumers support the idea of a recognisable carbon label to demonstrate that products have been made with a commitment to measuring and reducing their carbon footprint, according to new international research released by the Carbon Trust. The YouGov study of more than 9,000 consumers, across the USA, UK, Italy, Canada, Spain, the Netherlands and Sweden also highlighted the potential brand benefits from taking action on climate change. Results revealed that a majority (66%) of consumers confirm they would feel more positive about companies that can demonstrate they…

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