Tag: Carbon Trust

New report explores path to better understand and manage AI video emissions

Stuart Mitchell

‘The carbon impact of AI video generation‘ was commissioned by DIMPACT – a coalition of leading media organisations including the BBC, Netflix and Spotify. Developed with input from DIMPACT participants, the report sets out how AI video emissions can be better understood, measured and managed. The report identifies AI video generation as one of the more energy intensive generative AI applications, requiring at least two orders of magnitude more energy than responding to a simple text query according to recent evidence. For one specific AI model, a 5.4-second AI-generated video…

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The Carbon Trust and The DCA – Data Centre Alliance announce strategic partnership to accelerate sustainable digital infrastructure

Stuart Mitchell

The DCA – Data Centre Alliance and global climate consultancy the Carbon Trust, have announce a strategic partnership to support the sustainable growth of digital infrastructure and accelerate the transition to Net Zero across the data centre sector. The collaboration brings together The DCA’s position at the centre of the data centre ecosystem with the Carbon Trust’s global expertise in decarbonisation, enabling a more coordinated and actionable approach to sustainability, energy use, and infrastructure development. As demand for digital services and AI infrastructure continues to scale, the partnership will focus…

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Offshore wind developers bring harmony to carbon footprinting in update of groundbreaking methodology

Stuart Mitchell

Leading offshore wind developers and the Carbon Trust have updated a groundbreaking common methodology for calculating the carbon footprint of offshore wind farms, bringing harmony and transparency to carbon emissions measurement in the sector. The Sustainability Joint Industry Programme (SUSJIP) is a collaborative programme to accelerate decarbonisation action across future fixed and floating projects for a Net Zero offshore wind industry, with partners including EnBW, JERA Nex bp, Ørsted, RWE, ScottishPower Renewables (SPR), Statkraft, SSE Renewables and TotalEnergies. ​ The programme aims to drive decarbonisation in the rest of the…

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Europe needs ambitious truck emission standards to safeguard its competitiveness, says EV100

Stuart Mitchell

EV100 calls for ambitious truck emission standards to safeguard European competitiveness after a key Parliament vote to weaken existing legislation. Strong and clear standards for medium- and heavy-duty vehicles will deliver economic stability and jobs, cleaner air, and climate benefits for Europe, says Climate Group’s network of 120 world-leading companies committed to decarbonising their fleet.  EV100 supports the objective of 100% new zero-emission medium- and HDV sales by 2040. Read the full statement here.   Marida Di Girolamo, Senior Policy Manager EV100, says: “Today’s vote is a setback for Europe’s…

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In an era of rising scrutiny on green claims, transparency is the trust builder brands can’t afford to ignore

Stuart Mitchell

Consumers are actively seeking products and companies with clear, transparent and verified information on climate commitments, with 66% saying carbon footprint labelling on products is good for consumer choice. Regulators are setting the ground rules for green claims, including in the EU where legislation aimed at empowering consumers will be implemented on 27 March ahead of enforcement starting from 27 September 2026.   In this climate-conscious marketplace, the Carbon Trust’s new ‘Marketer’s guide to carbon footprint labelling’ urges brands to use carbon footprint labelling to build consumer trust, set themselves…

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