In an era of rising scrutiny on green claims, transparency is the trust builder brands can’t afford to ignore

Consumers are actively seeking products and companies with clear, transparent and verified information on climate commitments, with 66% saying carbon footprint labelling on products is good for consumer choice. Regulators are setting the ground rules for green claims, including in the EU where legislation aimed at empowering consumers will be implemented on 27 March ahead of enforcement starting from 27 September 2026.   In this climate-conscious marketplace, the Carbon Trust’s new ‘Marketer’s guide to carbon footprint labelling’ urges brands to use carbon footprint labelling to build consumer trust, set themselves…

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Yvo de Boer appointed as new Chair of the Carbon Trust board

Carbon Trust are pleased to announce the appointment of Yvo de Boer as our new Chair. Yvo is a globally respected leader in climate policy, sustainable development and international climate diplomacy, bringing decades of experience across government, international institutions and the private sector. He brings strategic insight, a global perspective and a longstanding commitment to advancing effective climate solutions — leadership that will be invaluable as the Carbon Trust accelerates its mission to a decarbonised future. Yvo most recently served as President and Board Chair of the Gold Standard Foundation,…

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Wei Mei Hum appointed Head of Asia at the Carbon Trust

With a proven track record of leading cross-functional teams and engaging international stakeholders, Wei Mei is well-positioned to drive impactful climate action and scale the Carbon Trust’s influence in the region. Wei Mei will lead efforts to strengthen partnerships, enhance market and policy capabilities, and support organisations across the region in delivering credible emissions reductions. Her new role will also include developing tailored climate solutions that address the unique challenges and opportunities facing Asian organisations. Under Wei Mei’s leadership, the Asia office will look to deepen partnerships with clients to…

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Registration open for UK innovators to benefit from support programme

Developed by the UK Agri-Tech Centre and the Carbon Trust, alongside key industry stakeholders, the Food Agriculture System Technology Accelerator (FASTA) programme launched on 1 December to accelerate the adoption of Measurement, Reporting and Verification (MRV) systems. These MRV systems are vital for agricultural business to make credible sustainability claims and can unlock finance and drive measurable progress towards Net Zero. They provide the data and transparency needed to track emissions, validate impact and guide smarter decisions. This is essential when scaling climate-smart practices, carbon markets or building trust across…

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Energy efficiency innovations in UK industrial sector could save 4 million tonnes of CO₂ over 10 years

Thirteen projects awarded a combined £7 million in grant funding have demonstrated industrial advancements in a range of industrial settings, including: metalworking, food equipment cleaning, brewing heat recovery, in-situ road resurfacing and recycling textiles and plastics. Funded by the Department for Energy Security and Net Zero under its Net Zero Innovation Portfolio (NZIP), the third and fourth phases of the IEEA were delivered by the Carbon Trust in partnership with Jacobs and Innovate UK Business Connect. According to the results published by the Carbon Trust, the projects have demonstrated innovative…

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