Carlsberg and McCann launch industry-first bottle recycling vending machine

In their continued drive to better beer, better communities, and a better world, Carlsberg Brewery Hong Kong has launched their Betterment Campaign with McCann Hong Kong. The campaign focuses on glass bottle recycling. While this is an obvious match with Carlsberg’s business, it also helps address a weak spot in Hong Kong’s recycling ecosystem, where fewer than one third of glass bottles are recycled. According to Carlsberg Marketing Director Kelvin Cheng, “Betterment is a core principle at Carlsberg. We aim to create a better drinking experience on one hand, and…

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Carlsberg issues latest Green Fibre Bottle update

During the C40 World Mayors Summit in Copenhagen, Denmark, the Carlsberg Group today issued an update on its journey to create the Green Fibre Bottle, the world’s first “paper bottle” for beer. Made from sustainably sourced wood fibres, it is both 100% bio-based and fully recyclable. The Group also announced it has been joined by other leading global companies that are united in their vision to develop sustainable packaging through the advancement of paper bottle technology. These developments are a continuation of Carlsberg’s sustainable packaging innovation journey and a key…

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Carlsberg takes sustainability to consumers and reports steady progress against 2030 targets

The Carlsberg Group’s 2018 Sustainability Report shows steady progress against the targets set out in its sustainability programme, Together Towards ZERO, in a year focused on bringing sustainable innovations to consumers. Launched in 2017, Together Towards ZERO is rooted in Carlsberg’s purpose and forms a part of the company’s SAIL’22 strategy. It consists of four major ambitions: ZERO carbon footprint, ZERO water waste, ZERO irresponsible drinking and a ZERO accidents culture. The programme was developed in partnership with leadings experts, including the Carbon Trust and WWF, and is aligned with…

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Carlsberg launches ground-breaking innovations to reduce plastic waste

Carlsberg has announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags. The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76%. Three years in the making, the Snap Pack is just one…

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Carlsberg Launches Young Scientists Community in Davos

At the World Economic Forum in Davos, the Carlsberg Group announced the launch of a Young Scientists Community aimed at addressing some of the world’s major challenges around climate change and water scarcity. The Community is being launched with a consumer-engaging job posting under the heading “The best job for the world. Probably”. The Carlsberg Group is looking for the world’s brightest young postdocs to work in a community of scientists, including postdoc fellows, experts, universities and laboratories such as the Carlsberg Research Laboratory. The Community offers an amazing opportunity…

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