Tag: Casey House

Casey House rewrites the stories of beloved TV characters to smash stigma around HIV/AIDS

Stuart Mitchell

Casey House is launching their latest Smash Stigma campaign with the release of “never-before-seen” episodes of Friends and The Office. This year’s campaign explores how popular culture has the power to change perceptions of those living with HIV/AIDS, and has rallied the support of television host and correspondent, Karl Schmid, television personality and pop culture expert. Watch the episodes and our docuseries, Untold Stories of Stigma at SmashStigma.ca. “For me, the anxiety I felt around revealing my HIV+ status to my parents, let alone publicly, was debilitating. In so many ways the stigma was worse than the diagnosis and…

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Casey House launches Healing House, the world’s first HIV+ spa in Toronto

Stuart Mitchell

On November 29, Casey House launched Healing House, the world’s first pop-up HIV+ spa in Toronto, Canada. A recent study commissioned by Casey House revealed that half of Canadians and almost half of Americans would be nervous to find out they’d come in contact with someone living with HIV/AIDS. Healing House will explore the power of compassion through touch to address the stigma experienced by people living with HIV/AIDS. While 88% of Canadians agree Canada is a compassionate country, more than half of the population would not be comfortable touching…

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Casey House Premieres June’s: A Documentary Featuring 14 Hiv+ Chefs And Their Journey To #Smashstigma

Stuart Mitchell

Casey House – Canada’s first and only standalone hospital for those living with HIV/AIDS – has premiered June’s, a documentary directed by Academy Award nominee Hubert Davis. The film spotlights 14 brave people living with HIV/AIDS who challenged stigma by cooking at the world’s first HIV+ eatery that popped up in Toronto last November. Named in honour of Canadian activist and Casey House founder June Callwood, June’s HIV+ Eatery was launched in partnership Chef Matt Basile (of Fidel Gastro’s) who trained the 14 HIV+ patients-turned-cooks, most of whom had no previous kitchen experience. Together, they…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of November 2017

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – November 2017. 10. UNICEF launched a new social media campaign, designed by VML called ‘Furniture that Hides from hurting’. The campaign includes videos of unsuspecting parents in a shop being introduced to a new line of furniture called ‘Furniture that Hides from Hurting.’ This is a shocking ad in many ways but definitely an important one. Unicef Launch ‘Furniture that Hides from Hurting’ Campaign 9. In 2016, the world lost one of…

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Casey House Launches First-Ever HIV+ Eatery in Toronto to Bring Awareness of Stigma

Stuart Mitchell

Casey House, Canada’s first and only stand-alone hospital for people living with HIV/AIDS, is taking a bold step forward in their ongoing effort to eradicate HIV/AIDS by igniting a conversation around the stigma that people living with HIV/AIDS experience.  The new campaign, Break Bread Smash Stigma, comes with the launch of a state-of-the-art facility, a study revealing shocking statistics around Canadians’ perceptions of people living with HIV/AIDs, and Canada’s first-ever HIV+ eatery. Toronto-based creative agency Bensimon Byrne created the campaign with PR support from its sister company, Narrative.  “Casey House is…

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