Cerne Abbas Giant | Ethical Marketing News

“We can do bold things when people come together”: Giant response to appeal helps National Trust secure cherished Dorset landscape

February 23, 2026February 9, 2026 Stuart Mitchell

Thanks to an overwhelmingly generous response to its fundraising appeal, the National Trust has been able to secure land surrounding the iconic Cerne Abbas Giant in Dorset, protecting this cherished landscape for nature, heritage and future generations. The appeal, launched in early December last year and backed by Sir Stephen Fry, asked for public support in raising £330,000 toward the purchase and care of a 138‑hectare (340‑acre) site around the famous chalk figure. Supporters locally and around the world immediately responded with donations of all sizes, from £1 to £32,000,…

Size does matter – National Trust launches appeal to help fund purchase and care of land around Cerne Abbas Giant

January 3, 2026December 8, 2025 Stuart Mitchell

The National Trust launches appeal to raise over £300,000 to help fund the purchase and care of land around the Cerne Abbas Giant The charity is looking to raise £330,000 to help fund the purchase and care of, a 138‑hectare (340‑acre) site – equivalent to 190 football pitches – surrounding the famous Cerne Abbas Giant in Dorset. Thanks to generous grants and bequests, over £2 million has already been raised. Now, public support is being asked to help fund the purchase and care of the Giant’s lair, including Giant Hill,…