Tag: CharityTracker

New research from CharityTracker reveals clear regional differences in how and why people across the UK support charities. The analysis, based on nationally representative data from more than 4,000 UK adults collected through the CharityTracker platform, shows that donation levels, cause priorities and forms of engagement all vary depending on where people live. The findings highlight the powerful role that place plays in shaping charitable behaviour. Across the UK, different nations and regions display distinctive patterns of engagement. London sits at the higher end of the national range for giving, with…

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Charities risk losing public trust if they use artificial intelligence (AI) to influence decisions about who receives help, according to new CharityTracker research into public attitudes to its use within the charity sector. The December 2025 study of 3,000 nationally representative UK adults* finds that public opinion on charity use of AI is cautious, conditional, and highly context-dependent, rather than uniformly negative. Just over a third of people (36%) feel positive about charities using AI, while a similar proportion (37%) are unsure, and 27% feel negative. Age and familiarity with…

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