After teasing the involvement of a music icon earlier this summer, Cheetos is revealing its partnership with international superstar and entrepreneur J Balvin for this year’s Deja tu Huella campaign. Deja tu Huella, which translates to “Leave your Mark” in English, is a phrase known in Latino culture to celebrate the inspiring work people are doing in their community to uplift generations to come. With this rally cry as inspiration, Cheetos created the Deja tu Huella campaign in 2020 to celebrate those across the country who are leaving a mark…
Read MoreGlobal Superstar J Balvin and Cheetos® team up to Ssupport Latino community and search for next Deja tu Huella™ Ambassador
