November is National COPD Awareness month, and CHEST (American College of Chest Physicians) has released a new video to raise awareness, created pro bono by Wunderman Health. The video is inspired by a palindrome. During the first half, the graphics move downward and the tone, color and VO is dispirited; then the story changes, the graphics travel upward and the colors switch from black to white, becoming more positive. Ultimately, reflecting a reversal in perception, from discouragement to empowerment and hope. The third leading cause of death in the US, COPD (Chronic Obstructive…
Read MoreCHEST & Wunderman Health Inspire Hope for National COPD Awareness Month
