The Chartered Institute of Public Relations (CIPR) has recently published new research revealing that limited access to industry professionals and work experience is deterring the next generation from choosing careers in public relations and communications. The report – Choosing Public Relations: Factors impacting career choice for the next generation of potential PR practitioners – was authored by Caroline Spence MCIPR, Senior Lecturer in Marketing at De Montfort University, and funded by the CIPR’s Research Fund. It surveyed 118 students and recent graduates across 12 UK universities studying marketing, business, and…
Read MoreNew CIPR research finds lack of industry exposure and work experience turning next generation away from PR careers
