A study conducted by researchers from Chungnam National University explores how online shopping ease and corporate social responsibility (CSR) influence global product purchases in South Korea and Japan. The research highlights how CSR initiatives, when combined with user-friendly e-commerce platforms, boost purchase frequency. The finding reveals cross-country differences, with Japanese consumers showing a stronger response to CSR efforts, providing valuable information about consumer behavior and e-commerce strategies. Online shopping is revolutionizing how we access and purchase products from international markets. Despite this growth, many consumers remain hesitant to purchase goods…
Read MoreChungnam National University Researchers Examines Corporate Social Responsibility’s Impact on Global Online Shopping
