Tag: clean creatives

Campaign group Clean Creatives has released the first-ever analysis of the estimated global marketing spend of oil and gas majors, their total impact on the marketing industry, and the financial pathways for a speedy, managed exit of fossil fuel client relationships. The whitepaper ‘Profitable Growth Without Fossil Fuels: Strategic Opportunities for a Fossil Fuel Free Future for the Marketing Industry’ represents the first numbers-backed case for the advertising, creative and PR industry to exit fossil fuel client relationships, and identifies the opportunities waiting in emerging high-growth industries such as healthcare,…

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Over 450 scientists have signed a letter calling on public relations and advertising agencies to stop working with fossil fuel companies and spreading climate disinformation. This is the first time that so many scientists have come together to call out the role of PR and advertising in fueling the climate crisis.  “As scientists who study, and seek to communicate, the realities of the climate emergency on both the planet and people, we are constantly faced with the challenge of overcoming advertising and PR efforts by fossil fuel companies that seek…

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