Mars Wrigley Confectionery, a maker of chocolate for more than 100 years and one of the world’s largest buyers of cocoa, today launched a new plan for overhauling its cocoa supply chain. Called Cocoa for Generations, the plan places the interest of the smallholder farmer at its center, helps to safeguard children and forests, and creates a pathway for cocoa farmers and cocoa-growing communities to thrive. Cocoa for Generations is backed by an investment of $1 billion over 10 years and is incremental to the Sustainable in a Generation Plan…
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