Tag: Mars

World’s Largest Coral Restoration Program Announced by Mars and campaign partner The Nature Conservancy

Stuart Mitchell

Hope Reef, the start of the world’s largest coral reef restoration program, has been unveiled off the coast of Sulawesi, Indonesia. The reef, which can be seen on Google Earth, has been built to spell the word H-O-P-E and is a symbol to show the world how positive change can happen within our lifetime. Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them for food, income and coastal protection. The effort…

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Mars Launches New Coalition to Mobilize Suppliers & Accelerate Climate Action

Stuart Mitchell

Mars, Incorporated, in partnership with sustainability consultancy Guidehouse, has announced the formation of a new coalition, the Supplier Leadership on Climate Transition (Supplier LoCT), to mobilize suppliers on climate action. The partnership aims to drive industry-wide movement by providing suppliers with the knowledge, resources and tools to develop their own climate plans to reduce their impact on the planet. In its first year, the program will focus on helping suppliers understand the foundations of greenhouse gas (GHG) reductions in their own businesses, including core knowledge of how to calculate their…

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Maltesers Shines a Light on Maternal Mental Health

Stuart Mitchell

Mars is proud to share a new campaign by their Maltesers brand that focuses on maternal mental health and advances the brand’s long-standing purpose of uniting people through the power of laughter. The campaign launch, which coincided with International Women’s Day, features two ads and social media content that are inspired by conversations with mothers who share lived experiences of both the light and the dark side of new motherhood. With maternal mental health issues commonly undetected or misdiagnosed, the creative is a gentle reminder that when you see a…

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Mars Announces Progress Toward a Deforestation-Free Cocoa Supply Chain

Stuart Mitchell

On the heels of the 2020 International Day of Forests on March 21, Mars Wrigley is sharing progress on its commitment to forest preservation and to achieve a deforestation-free cocoa supply chain by 2025. As part of their promise of transparency and our commitment to to the Cocoa & Forests Initiative, they are publicly releasing their progress and action plans for Côte d’Ivoire and Ghana – where more than 65% of the world’s cocoa is grown. Forests provide habitat for half of all known plant and animal species, regulate local…

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Citeo, Total, Recycling Technologies, Mars and Nestlé Join Forces to Develop Chemical Recycling of Plastics in France

Stuart Mitchell

As part of Citeo’s call for projects to promote eco-design, recycling and recovery projects for plastic and paper in France, leading international energy company Total, plastic recycling technology provider Recycling Technologies, global brands Nestlé and Mars today joined forces to develop an innovative industrial chemical recycling industry in France. The first-of-a-kind consortium of world-leading players from across the plastic packaging value chain will examine the technical and economic feasibility of recycling complex plastic waste, such as small, flexible and multilayered food-grade packaging. These products are currently considered non-recyclable and are…

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