Tag: Mars

Making Waves: 15 years of impact with the Mars Ambassador Program

Stuart Mitchell

Mars has showcased the history of its Mars Ambassador Program (MAP) on its website – as it is an interesting piece showcasing the history of the program I have copied it below. We believe companies can be a force for good. 15 years ago, we created our Mars Ambassador Program (MAP) to harness the power of our global Mars community to drive positive change. The program serves as a testament to our belief that, together, we can make a tangible difference in the world. MAP, our signature skills-based volunteering program,…

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Mars discuss their next stage in supporting a more sustainable fishing industry

Stuart Mitchell

Mars discuss the next stage in their journey to support a more sustainable fishing industry – the below is taken from their statement on their website here. The global seafood sector is vital to food security, nutrition, and income for people around the world. According to OECD, more than three billion people around the world rely on the ocean for their livelihoods. Fish is also an important ingredient in nutritious and high-quality pet food. However, the world’s fisheries are in decline. Over a third of global fish stocks are overexploited,…

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Mars and FAO extend partnership to help ensure Safe Food for All

Stuart Mitchell

Mars believe they have a responsibility to act on food safety. First, to ensure that the food we produce is safe and high quality to help protect people, pets, and the planet. Second, to raise the bar in food safety by identifying and tackling risks that impact society at large. Everyone should have access to safe food and it’s why we are expanding our partnership with the Food and Agriculture Organization (FAO) to further strengthen food safety. Dr. Abigail Stevenson, Chief Science Officer for Mars, and Maximo Torero, FAO’s Chief-Economist,…

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Mars “Reuses” Fan-Favorite Ads for M&Ms®, TWIX®, SNICKERS® and Ben’s Original™ to Deliver Message of Hope for Climate Action

Stuart Mitchell

Mars, Incorporated launches a first-of-its-kind digital and out-of-home campaign that ‘reuses’ fan-favorite advertisements giving them a second life with new messages of hope and progress around climate.  The campaign, titled “Healthy Planet Productions”, follows the recent publication of Mars Net Zero Roadmap to accelerate action towards achieving Net Zero emissions by 2050, including a new Science Based Target Initiative (SBTi) approved target to cut carbon emissions in half by 2030 across its full value chain. Advertisements in the Mars ‘reused’ advertisement campaign will run in the U.S., U.K. and Mexico…

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Mars accelerates progress towards 100% responsibly sourced and traceable cocoa

Stuart Mitchell

Mars accelerates progress towards 100% responsibly sourced cocoa traceable from farm to first point of purchase by 2025 350,000 farmers in their supply chain rely on cocoa for their livelihoods. Cocoa isn’t just a key ingredient for some of our best-loved brands, like DOVE®/GALAXY® and M&Ms®, it is an essential part of our heritage. For over 100 years, they’ve been sourcing cocoa from around the globe. But their commitment goes beyond our own success – it’s about the farmers we depend on and that mutual reliance is what drives us…

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