To continue Pride celebrations in 2021, Smirnoff is continuing the brand’s decades of support as an ally in the ongoing fight for equality and equity for the LGBTQIA+ community with the launch of the brand’s new “Color the Future” platform. The LGBTQIA+ community is not one-size-fits-all. The community is continually growing and diversifying with people of color, trans and non-binary people, people of varying religions, body types, ages and income levels all falling within the intersectional LGBTQIA+ spectrum. Though the community has made great strides in the past few decades,…
Read MoreSmirnoff Celebrates Intersectionality and Expression in All Its Forms with New “Color the Future” Initiative
