Iconic celebrities including Sir Michael Caine, Olivia Colman and Joanna Lumley have come together to create the second instalment of British Airways’ star-studded pre-flight safety video, which launches on board from July. In the video, seven celebrities are seen ‘auditioning’ in humorous sketches while also landing important safety messages. They are under the watchful eye of comedian Asim Chaudhry, who attempts to direct their every move. The new film builds on the success of the first instalment, which featured the likes of Gordon Ramsay, Sir Ian McKellen and Thandie Newton,…
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Noses On! Walgreens Welcomes Red Nose Day Back to America as the Exclusive Retailer of the New Sparkle Red Nose
Walgreens proudly returns as the exclusive retailer of the Red Noses for the fourth annual Red Nose Day, helping raise funds to end child poverty, one nose at a time. This year’s iconic Red Nose will have an extra twinkle, as Walgreens introduces its first ever “Sparkle Red Nose.” The new edition – which people wear in support of the official Red Nose Day on Thursday, May 24 – hit store shelves at Walgreens and Duane Reade locations nationwide this morning, officially kickstarting the eight-week charitable campaign. From now until…
Read MoreMajor movement to “reclaim social media for good” inspires thousands of positive tweets and posts
A major social media movement to “reclaim social media for good” went viral in early February, with thousands of individuals, charities and organisations actively calling for more positivity on social media, including Comic Relief, NCVO, the Institute of Fundraising and Whizz-Kidz. The movement, which has been trending on Twitter, reached a staggering 10 million people within the first five hours on social media alone, and was supported by people such as Miranda Hart. Leading with the tagline “There’s too much negativity on social media nowadays. Let’s reclaim social media for…
Read MoreNew British Airways Safety Video Launched in Conjunction with Comic Relief
A team of top celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ entertaining new pre-flight safety video, which launches in September. The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief. About Flying Start Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and…
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