A major social media movement to “reclaim social media for good” went viral in early February, with thousands of individuals, charities and organisations actively calling for more positivity on social media, including Comic Relief, NCVO, the Institute of Fundraising and Whizz-Kidz. The movement, which has been trending on Twitter, reached a staggering 10 million people within the first five hours on social media alone, and was supported by people such as Miranda Hart. Leading with the tagline “There’s too much negativity on social media nowadays. Let’s reclaim social media for…
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New British Airways Safety Video Launched in Conjunction with Comic Relief
A team of top celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ entertaining new pre-flight safety video, which launches in September. The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief. About Flying Start Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and…
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