Vox Media has unveiled the Concert Green Marketplace, a first-of-its-kind advertising solution that will give brands the opportunity to leverage a carbon-neutral ad product across the dozens of premium publishers that make up the Concert marketplace. The green media product (GMP) is the first of a suite of solutions Vox Media is announcing, as part of an effort to reduce carbon emissions and deliver more sustainable solutions to advertisers. The carbon-neutral offering is powered by Scope3, a company founded by former AppNexus Co-Founder and CEO, Brian O’Kelley, whose mission is…
Read MoreVox Media Unveils New Carbon Neutral Offering with the Concert Green Marketplace
