Pump It Up! Cooper Tire’s Tread Wisely™ Program and DoSomething.org Launch National Tire Safety Campaign

Cooper Tire’s Tread Wisely™ program, a tire and vehicle safety campaign for teens and young adults, and DoSomething.org, the largest not-for-profit organization exclusively for young people and social change, have launched a national tire safety campaign for young drivers. The “Pump It Up” campaign, which will be active through Sept. 30, encourages teens and young adults to learn how to check tire pressure, tread depth and overall tire condition to stay safer on the road. “We know that young people don’t always prioritize tire safety, so we’ve designed this campaign…

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